Blue is a color that has been associated with the food industry for many years. It is commonly used in a range of food products, from candies and baked goods to beverages and ice creams. Lately, there has been a growing demand for natural blue food color alternatives that provide vibrant and stable hues without any health concerns.  

What Is Natural Blue Color and How Is It Made? 

Natural blue food color is a coloring agent used in the food industry to impart blue hues to a wide range of food products. It is derived from natural sources such as spirulina, blueberries, red cabbage, and butterfly pea flower, among others. The process of making natural blue food color involves extracting the pigments from these natural sources and concentrating them into a stable liquid or powder form that can be easily incorporated into food products. 

Why Is It So Popular? 

The popularity of natural blue food color stems from a growing consumer demand for clean label and natural food products. As a result, food manufacturers are increasingly turning to natural alternatives to meet consumer demands for clean label and natural food products.  

All Ingredients Where You Can Get It From 

As mentioned earlier, natural blue food color is derived from various natural sources. Some common sources of natural blue food color include: 

• Spirulina: This blue-green algae is a rich source of phycocyanin, a blue pigment used as a natural food colorant. 
• Blueberries: The deep blue pigments found in blueberries can be extracted and used as a natural food colorant. 
• Red cabbage: The purple-red pigments found in red cabbage can be extracted and used as a natural food colorant in acidic foods. 
• Butterfly pea flower: This tropical flower contains a blue pigment called anthocyanin, which can be extracted and used as a natural food colorant. 

Advantages of Natural Blue Color  

Meeting Consumer Demand  

As mentioned earlier, consumers are increasingly demanding natural and clean label food products. By using natural blue food color, businesses can meet this demand and cater to a growing segment of health-conscious consumers. 

Enhancing Product Appeal 

Food products with vibrant and appealing colors tend to attract more consumers. Natural blue food color can help businesses enhance the visual appeal of their products, making them more appealing to consumers and potentially increasing sales. 

Health and Safety Benefits  

Synthetic food colors have been linked to health concerns, and some have been banned in certain countries. By using natural blue food color, businesses can offer their customers a safer and healthier alternative, which can enhance brand trust and loyalty. 

Competitive Advantage 

By using natural blue food color, businesses can differentiate themselves from their competitors and gain a competitive advantage in the marketplace. This can be particularly important in crowded markets where businesses need to stand out to attract customers. 

Ready to Try Natural Blue Food Color? 

Natural blue food color is a safe and effective alternative to synthetic colors, providing vibrant and stable blue hues. If you’re interested in incorporating natural blue food color into your products, be sure to contact Vivify today!